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eLeadership: Proven Techniques For Creating An Environment Of Speed And Flexibility In The Digital Economy, by Susan Annunzio
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What if the rules that made you successful were the cause of your current problems?
What if the name of the game was personal fulfillment rather than power and wealth?
What if the biggest threat to your company's future was employee dissatisfaction?
What if you could eliminate friction between baby boomers and younger workers?
What if the answer was eLeadership?
From on the world's leading management consultants comes a dynamic new style of leadership that will enlighten and inspire executives to rethink and retool their companies for the eWorld.
With business practices changing on a daily basis, companies must create environments of speed and flexibility that will engage today's employees and allow radical ideas to thrive -- because only those companies that move first and innovate fast will reap the financial rewards the eWorld has to offer.
Through dozens of real-world examples of eLeadership in action, Annunzio proves that the greatest opportunity to make a difference in corporate America today may be in attacking traditional priorities in unconventional ways.
- Sales Rank: #6735270 in Books
- Brand: Brand: Sound Ideas
- Published on: 2001-02-01
- Formats: Abridged, Audiobook
- Original language: English
- Number of items: 3
- Dimensions: .44" h x 4.99" w x 5.59" l,
- Binding: Audio CD
- Used Book in Good Condition
Amazon.com Review
Susan Annunzio's eLeadership is designed for savvy Old Economy managers who recognize that things like telecommuting and T-1 lines are in their futures, but who aren't exactly sure how to integrate such aspects of the techno-revolution into their organizations without sacrificing control and their current positions. Change-management specialist Annunzio says that established structures and cultures must first be transformed, and the key is a flexible but fast-paced leadership style rooted in a five-step process that "will show you how to attack your environmental problems, how to model and encourage the right behavior, and how to make your words and actions match--so you can speed up your organization, inspire your young, cynical, or dispirited employees, and move forward into the New Economy." The crux of her plan is the 20/60/20 Rule, which calls for using the top 20 percent of a workforce to influence the middle 60 percent and diminish the power of the bottom 20 percent. In detailing this and other principles (Ask the Unaskable, Speak the Unspeakable; Make Loud Statements; Communicate Irreverently; Celebrate Heroes), Annunzio incorporates real-life examples and practical checklists to help ease a transition that will fundamentally alter any business that employs them. --Howard Rothman
From Publishers Weekly
Annunzio, consultant with Nextera Enterprises, says that today's CEOs and managers must take a fresh approach to work, even if they're not actively involved in the Internet economy. With changes occurring almost continuously, executives need to recruit the best employees, encourage radical thinking and foster communication (especially among younger workers). Annunzio gives a rare and detailed treatment of the workplace relationship between generations X and Y. Enhanced by real-life examples, her points are sharpened by bulleted lists.
Copyright 2001 Cahners Business Information, Inc.
From Booklist
Annunzio is a consultant specializing in leadership, communication, and e-business transformation; has taught business at Chicago's Depaul University; and is an adjunct professor at the University of Chicago. She is also a partner at Nextera, part of the Knowledge Universe consulting and training conglomerate headed by Michael Milken. Annunzio is certainly not the first to make the case that successful companies today must react quickly and be flexible. But while others have offered strategies and proposed organizational structures best suited to this new environment, Annunzio (with the help of coauthor Liesse) focuses on leadership skills. She argues that today's successful leader requires skills and qualities "quite different from the old command-and-control leaders of yesterday": honesty, responsiveness, vigilance, a willingness to learn (and relearn), a sense of adventure, vision, and altruism. Communicating well is key, says Annunzio, as she spotlights differences in the philosophies and viewpoints between the baby-boom generation and that of the so-called "X" and "Y" generations. David Rouse
Copyright © American Library Association. All rights reserved
Most helpful customer reviews
1 of 1 people found the following review helpful.
Good points gained from a rapid reading
By Max More
eLeadership is written not for new companies but for established companies whose formerly effective business rules are now causing them problems. Change-management specialist Susan Annunzio provides a five-step process for transforming established cultures and structures to enable flexible and fast-paced leadership. The author starts off with observations about the differences between the Baby Boom generation and the X and Y generations. This does serve to focus executives' attention on improving communication between diverse backgrounds, though it inevitably overgeneralizes.
A core part of her book revolves around the 20/60/20 rule. The top 20 percent of the workforce are the change leaders and high-potential performers at every level of the organization. These are the people who can be spurred to ignite change throughout the enterprise. The bottom 20 percent are the complainers and enemies of change. The middle 60 percent can be influenced by either the top or bottom groups, so Annunzio's strategy is to show executives how to use the top 20 percent to influence the middle group while diminishing the power of the obstructive bottom group. The best chapter is probably chapter 4: "Ask the Unaskable, Speak the Unspeakable". Through real-life examples and clearly articulated strategies, this chapter shows how to break through fear and open communications throughout the enterprise, allowing real change to begin. Most of the value of this book can be extracted by careful attention to this chapter while skimming the rest for the key points. The easy style of writing and the author's restraint in book length makes gleaning the core points rapid and painless. If you are part of a company where everyone feels trapped with old rules but where no one dares break out of the mold, this is a fine book to read and put to use.
2 of 2 people found the following review helpful.
Save Your Time and Money ! ! !
By C. S. Lee
I thought this book was awful for three reasons.
First, the author spends way too much time discussing how to placate the 20-somethings in the workforce today. Managing a workforce isn't that difficult. Identify what motivates workers, and then establish opportunities to help workers achieve goals. Managers shouldn't be in the business of catering to the whims of their immature staffers. Managers should be leading by example.
Second, the author is extremely vague about the companies she worked with and the accomplishments achieved. The author should have provided a list of concrete examples - company names, their problems and the solutions to those problems. Instead the author dances around the specifics and speaks in broad generalizations. It leads me to believe the author was called into failing companies and made recommendations akin to rearranging the deck chairs on a sinking ship.
A company can have the best management in the world. But if nobody is buying its products and services, the company is doomed to failure. Companies need to figure out what customers want, and then give it to them. Unfortunately, too many e-businesses were trying to convince customers to buy products or services they didn't want and didn't need.
Finally, the author's speaking voice reminds me of nails scraping over a chalkboard. Very squeaky and irritating. Her voice lacked any sense of confidence. This lack of confidence was compounded because she failed to list specific businesses that may have benefited from her advice.
Most speakers do a better job in person. I would like to hear the author in a live presentation to see and hear the difference. I recognize that the book was written at the tail end of the dotcom boom and released in the midst of the dotcom bust. In the heyday of the dotcom revolution, what worked early on did not always apply down the road.
I also noticed that Nextera, "the leading global management consultancy firm" that the author use to work for, has sold off all of its operating units, and is looking for a partner to help relieve the net operating loss of $43 million as of December 31, 2003. Nextera's failure raises a series of questions such as:
Did Nextera not listen to it's own consultants?
Did Nextera follow its own consultants' advice and still fail?
Did Nextera's advice to other companies help or hurt those companies?
Then again, perhaps all the good consultants left the company before the financial problems started. I have searched the web some sort of rebuttal or follow up commentary from the author, but have not found anything.
The Bottom Line: I cannot recommend this book. Read Patricia Seybold's newsletters and publications to see what is and is not working in the technology field.
2 of 2 people found the following review helpful.
Inspiration and guidance for those of us in the trenches!
By Lawrence Baxter
One of the great paradoxes of the technology-driven economy is that people have become more critical to business success than ever. None of the New Economy rhetoric about technology-driven business models and disruptive technology alters the fact that it is people in the end who will make the difference between the winners and losers in the marketplace. And inspiring and leading the kind of people who will make the most difference is becoming more complicated and challenging than ever, particularly in the big old companies that still rule the roost.
Susan Annunzio understands these challenges. She has a perceptive ability to identify the behavior that presents the most formidible challenges, empathize with the players, and pinpoint the leadership skills and talents that can transform large companies into rejuvenated market leaders.
eLeadership is written in an enthusiastic, breezy style; it makes one want to rush back out into the corporation and make believe that even the most lumbering and complex organization can think and act like a dot.com for just long enough to pull off the improbable! Dot.corp leaders will not only draw inspiration from this book; they will also take comfort from knowing that they have shared the pain with so many of the managers Ms. Annunzio interviewed for her study.
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